Privacy & Data Shield

PRIVACY POLICY

Effective Date

January 16, 2026

Global Compliance

GDPR + CCPA + FIPP

Privacy Record

Privacy Policy

At ELYT (hereinafter, “ELYT”), we want you to know that we respect your privacy, the privacy of our Members and the privacy of our customers. This document provides information regarding our policy as it relates to the collection, use and disclosure of personal information. It also outlines our customer's rights to limit the collection use or disclosure of personal information. Personal information may include your name, email, mailing and/or business address, phone numbers, or other information that identifies you personally. We at ELYT hold this personal information seriously and we maintain this information in the strictest of confidence. We do not sell any information to any third party. We also maintain a secured web site on all pages that require you to provide any personal information. This policy applies to users of ELYT services anywhere in the world.

The practices described in this policy are subject to applicable laws in the places in which we operate. This means that we only engage in the practices described in this policy in a particular country or region if permitted under the laws of those places. Please contact us if you have questions on our practices in your country or region.

By using the Website and/or the Services and providing us with Personal Information you agree to the practices described in this Privacy Policy and the Cookie Policy referenced below and to the updates to these policies posted here from time to time. To make sure you stay informed of all changes, you should check these policies periodically. Updates will be referenced by the "Last Updated" date shown above.

Privacy Record

Definition of Personal Information

For purposes of this Privacy Policy, except where a different definition is noted, "Personal Information" means information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device.

Personal Information does not include:

  • Publicly available information from government records.
  • De-identified or aggregated consumer information.
  • Other information excluded from the CCPA's scope, such as:
    • - health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
    • - personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.

Privacy Record

California Privacy Rights

California "Shine the Light" Law/Your California Privacy Rights

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits consumers who are California residents, to request and obtain from us once a year, free of charge, information about the categories of personal information (as defined in the Shine the Light law), if any, that we disclosed in the preceding calendar year to third parties for those third parties' direct marketing purposes. Our disclosure requirements apply only if we share our consumers’ personal information with third parties for them to directly market their own products to those consumers, instead of assisting us with our own business. If you are a California resident and would like to make such a request, contact us as provided in the “Contact Us” section below.

Privacy Record

What personal information do we collect?

We may have collected Personal Information in the following categories from consumers within the last twelve (12) months. The categories and examples provided in the chart below are those defined in the CCPA. This does not mean that all examples of that category of Personal Information were in fact collected but reflects our good faith belief to the best of our knowledge that some of that information may have been collected about consumers. We will update this disclosure from time to time as appropriate.

In response to a verified consumer request for categories of information collected, we will investigate and provide an individualized response to the consumer, and will not merely refer the consumer to our general practices outlined in this Privacy Policy unless our response would be the same for all consumers and this Privacy Policy discloses all the information that is otherwise required for the response to such a consumer request.

CategoryExamples
A. Identifiers.A name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers.
B. California Customer Records.A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.
C. Protected classification.Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex, sexual orientation, veteran status, genetic information.
D. Commercial information.Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
F. Internet activity.Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.
G. Geolocation data.Physical location or movements.
H. Sensory data.Audio, electronic, visual, thermal, olfactory, or similar information.
I. Professional info.Current or past job history or performance evaluations.
J. Non-public education info.Education records directly related to a student maintained by an educational institution (grades, transcripts, class lists).
K. Inferences.Profile reflecting a person's preferences, characteristics, psychological trends, behavior, attitudes, intelligence, and aptitudes.

ELYT collects information on the Site at two different stages. First, we collect anonymous aggregate information (such as a domain name or IP address) from all visitors to the Site. This type of information if never linked to any personally identifiable information and is only used in the aggregate to general statistical reports about the use of the Site.

Second, we require the submission of certain personally identifiable information when you use the services available for the site. We collect information from you when you register on our site, place an order or fill out a form. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address, phone number, credit card information, banking information or social security number. You may, however, visit our site anonymously.

Like most websites, we use cookies and/or web beacons to enhance your experience, gather general visitor information, and track visits to our website. Please refer to the 'do we use cookies?' section below for information about cookies and how we use them.

Sources of Personal Information

We obtain the categories of Personal Information listed above from the following categories of sources:

  • Directly from you. For example, during account registration from forms you complete, subscriptions you purchase or comments you provide on our Websites.
  • Indirectly from you. For example, from observing your actions on our Website.
  • From third parties. For example, third party social networking providers and advertising companies, our affiliates and service providers who provide services or information to us.
  • From publicly available sources. For example, online database searches.

Privacy Record

Use and Disclosure ("Sale") of Personal Information

We may have "sold" (as that term is defined in the CCPA) Personal Information in the following categories from consumers within the last twelve (12) months. Please note that the CCPA uses an expanded definition of the term, in which "sell" means:

"Selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer's personal information by the business to a third party for valuable consideration; or (B) sharing orally, in writing, or by electronic or other means, a consumer's personal information with a third party, whether for valuable consideration or for no consideration, for the third party's commercial purposes."

When we disclose that we may have sold Personal Information, it means that we may have received some kind of benefit to our ELYT in return for sharing Personal Information, but not necessarily received any money in exchange.

The categories below are those defined in the CCPA. This does not mean that all examples of that category of Personal Information were in fact "sold" but reflects our good faith belief to the best of our knowledge that some of that information may have been shared for value in return. We will update this disclosure from time to time as appropriate.

Identifiers.
California Customer Records statute info.
Protected classification characteristics.
Commercial information.
Internet or other network activity.
Geolocation data.
Sensory data.
Professional or employment-related info.
Non-public education information.
Inferences drawn from other info.

In response to a verified consumer request for categories of Personal Information "sold," we will investigate and provide an individualized response to the consumer, and will not merely refer the consumer to our general practices outlined in this Privacy Policy unless our response would be the same for all consumers and this Privacy Policy discloses all the information that is otherwise required for the response to such a consumer request.

Privacy Record

Use of Personal Information for Business or Commercial Purposes

We may use or disclose Personal Information we collect for "business purposes" or "commercial purposes" (as defined under the CCPA), which may include the following examples. The examples provided are illustrative and not intended to be exhaustive.

(a)
Auditing Interactions with Consumers.

For example: monitoring traffic to our Websites, counting ad impressions, and auditing legal and regulatory compliance.

(b)
Security.

For example, maintaining the safety, security, and integrity of our Website, products and Services, databases and other technology assets and our business, including preventing fraud, detecting security breaches and prosecuting violators, and responding to law enforcement requests.

(c)
Debugging/Repair.

For example, identifying and repairing errors in our Websites' functionality.

(d)
Certain Short-term Uses.

For example, ad customization that does not involve or contribute to profiling.

(e)
Performing Services.

For example, creating, maintaining, customizing and securing your account with us, processing your purchases, transactions, and payments, hosting our Websites, fulfilling subscription orders, managing databases, performing analyses, billing, and marketing services.

(f)
Internal Research for Tech Development.

For example, testing, research, analysis, and product development, including to develop and improve our Website, products, and Services.

(g)
Quality and Safety Maintenance and Verification.

For example, improving, upgrading or enhancing our products, Services or Websites, and verifying the quality or safety of our Websites or Services.

(h)
Other Commercial Purposes.

For example, as described to you when collecting your Personal Information such as for promotions or contests, or to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets.

If we decide to collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes we will update this Privacy Policy.

Privacy Record

Disclosing Personal Information to Other Parties

We may disclose your Personal Information to the following categories of other parties for a business purpose or commercial purpose, as those terms are defined in the CCPA:

  • Our affiliates
  • Service providers
  • Advertisers & Analytics companies
  • Government regulators
  • Legal advisors
  • Entities involved in business sales
  • Authorized third parties

In order to provide advertisements and content that are more relevant to you, we and our advertising and content providers may collect Personal Information when you use our Websites (such as the IP address of your device, the identifier on your mobile device, or cookies stored on your device), and may share the information we collect with third parties. Please see our Cookie Policy for more information.

Privacy Record

Your CCPA Privacy Rights and Choices

(a) Right to Know about Personal Information Collected or "Sold"

You have the right to request that we disclose certain information to you about our collection and use of your Personal Information over the past 12 months. After we receive and confirm your verifiable consumer request, we will disclose to you within the time required by the CCPA, the relevant information, which may include:

  • The categories of Personal Information we collected about you.
  • The categories of sources for the Personal Information we collected about you.
  • Our business or commercial purpose for collecting or selling that Personal Information.
  • The categories of third parties with whom we share that Personal Information.
  • The specific pieces of Personal Information we collected about you (also called a data portability request).
  • If we sold your Personal Information, or disclosed your Personal Information for a business purpose, two separate lists disclosing:
    • 1. sales, identifying the Personal Information categories that each category of recipient purchased; and
    • 2. disclosures for a business purpose, identifying the Personal Information categories that each category of recipient obtained.

(b) Right to Request Deletion of Personal Information

You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions, including if we need the Personal Information for a reason related to our business, such as:

  • providing goods or Services to you;
  • detecting and resolving issues related to security or functionality;
  • complying with legal obligations;
  • conducting research in the public interest;
  • exercising free speech or insuring another’s exercise of free speech; or
  • using the information for internal purposes that a consumer might reasonably expect.

8.1 Exercising Your Rights

To exercise the rights described above, please submit a verifiable consumer request to us through the web form link provided below in Contact Us. You may only make a verifiable consumer request for access or data portability twice within a 12-month period. Your verifiable consumer request must: (i) Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative; and (ii) Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

8.2 Response Timing and Format

We use good faith efforts to respond to a verifiable consumer request within forty-five (45) days after its receipt. If we need more time (up to 90 days), we will inform you of the reason and the needed extension period in writing. Disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt.

8.3 Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. We currently do not offer any financial incentive, benefit, or price differences in return for the disclosure, deletion, or sale of Personal Information.

Privacy Record

Do Not Sell My Personal Information

The CCPA requires businesses to provide a web page where consumers can opt out of the ''sale" of their Personal Information. The link to our Do Not Sell web form is located here elytlifestyle.com.

In addition, you may opt out of certain interest-based advertising by using the following resources:

(a)

You may opt-out of tracking and receiving tailored advertisements on your mobile device by downloading the App Choices app at www.aboutads.info/appchoices.

(b)

You may opt-out of receiving permissible targeted advertisements by using the NAI Opt-out tool available at optout.networkadvertising.org or visiting About Ads.

(c)

You may opt-out of having your activity made available to Google Analytics by installing the Google Analytics opt-out add-on: tools.google.com/dlpage/gaoptout.

Privacy Record

What do we use your information for?

ELYT collects a variety of information for many different purposes that are related to the use and sale of our products. These purposes include product interest and purchasing trends, credit information, payment information, contact information, usage information as it relates to our products, service requirements. We do this to develop a good understanding of your needs, analyze those needs and respond to those needs.

Any of the information we collect from you may be used in one of the following ways:

  • To personalize your experience (your information helps us to better respond to your individual needs)
  • To improve our website (we continually strive to improve our website offerings based on feedback)
  • To improve customer service (responding effectively to support needs)
  • Perform internal operations necessary to provide our services, including to troubleshoot software bugs and operational problems.
  • Verify your identity
  • To process transactions. Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.
  • To administer a contest, promotion, survey, or other site feature
  • To send periodic emails. The email address you provide for order processing may be used to send you information and updates pertaining to your order, in addition to receiving occasional ELYT news, updates, related product or service information, etc.
  • Legal proceedings and requirements. Investigating clusters or disputes relating to your use of services.

Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

Privacy Record

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or access your personal information. Protecting the security of your personal information is very important to us.

We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. All transactions are processed through a third party via SSL API. We do not store date OF ANY KIND on this website with exception to the fields noted herein.

After a transaction, your private information (credit cards, social security numbers, financials, etc.) will be kept on file for more than 60 days in order to facilitate future orders as some customers maintain ongoing, monthly purchasing transactions with ELYT.

If you register with us, your online account information is protected by a password chosen by you. The site does not store plaintext (human-readable) passwords, nor does it store encrypted (computerdecryptable) passwords. Alternatively, this site uses password hashes and if exposed/compromised, cannot reveal your human-readable password. This is to help limit any further use of your password on unrelated sites. Access to that online account requires your username and password. We recommend that you do not disclose your username and password to any other person. To prevent unauthorized access or disclosure, maintain data accuracy, and ensure the appropriate use of information, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the information we collect online. We use the latest in encryption technology when collecting or transferring sensitive data, such as credit card and bank account information.

When registering for access to a secure area of the Site, we will ask you to select a username and password. We recommend that you do not divulge your password to anyone. We will never ask you for your password in an unsolicited phone call or in an unsolicited email. Also, remember to sign out of the registered site and close your browser window when you have finished your work. This is to ensure that others cannot access your personal information and correspondence when accessing your computer.

We use commercially reasonable procedures and various technical, administrative and physical safeguards to help protect the confidentiality of Personal Information. However, no data transmitted over the Internet or stored or maintained by us or our third-party service providers can be 100% secure given the reality of communication via technology systems. Therefore, although we believe the measures implemented by us are commercially reasonable and reduce the likelihood of security problems to a level appropriate to the type of data involved, we do not promise or guarantee, and you should not expect, that your Personal Information or private communications sent to us over those systems will always remain private or secure. We are not responsible for the circumvention of any privacy settings or security features.

If you believe that your Personal Information has been accessed or acquired by an unauthorized person, please promptly Contact Us so that necessary measures can quickly be taken.

Privacy Record

Do we use Cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information.

We use cookies to authenticate users, help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements, and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. Session data is used to help us remember and process the items in your shopping cart and fetch your customer data from third party API. It expires and is destroyed after 1 hour based on inactive use OR is destroyed at log out. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify cookies. If you turn off cookies, some of the features that make your site experience more efficient may not function properly.

Google Advertising

Google’s advertising requirements can be summed up by Google’s Advertising Principles. We use Google AdSense Advertising on our website. Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads based on previous visits. Users may opt-out by visiting the Google Ad Network privacy policy.

California Do Not Track Disclosures

We do not currently respond to browser Do Not Track signals. Unless and until the law requires us to respond to browser Do Not Track signals, we will not respond to those signals as an opt out, but if we do so in the future, we will describe how we do so here.

Privacy Record

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses. Further to this, we may use customer identifiable information to investigate and help prevent potentially unlawful activity or if required by subpoena, search warrant, or other legal process. We may also allow others to provide audience measurement and analytics services for us, to serve advertisements on our behalf across the Internet, and to track and report on the performance of those advertisements.

Disclosure of Personal Information:

  • As required by law. We will disclose personal information when required by law or if we have a good faith belief that such action is necessary.
  • At your request. You may share information to others, per your request.
  • With general public when you submit content to a public forum.
  • With Subsidiaries and Affiliates. We share information to help us provide our services.
  • With Service providers and business partners. ELYT may provide information to its vendors, consultants, marketing partners, and research firms.
  • With your consent. ELYT may share your information other than as described if we notify you and you consent.

Privacy Record

Special Information for EU Users (GDPR)

Beginning May 25, 2018, the processing of personal data of users in the European Union is subject to the EU General Data Protection Regulation (“GDPR”). This section summarizes ELYT grounds for processing personal information under the GDPR, and the rights of EU users as relates to ELYT handling of personal information.

23.1 EU User Rights

If you are a ELYT user in the EU, you have the following rights with respect to ELYT handling of your personal information. To exercise these rights, please see below or submit your request here elytlifestyle.com.

Users outside the EU may also request explanation, correction, deletion or copies of their personal data here elytlifestyle.com.

Explanations and Copies

You have the right to request an explanation of the information that ELYT has about you and how ELYT uses that information.

Correction

If ELYT has information about you that you believe is inaccurate, you have the right to request correction.

Deletion

Users may request deletion of their accounts at any time through the Privacy Settings menu on the website.

Objections

Users in the EU have the right to object to ELYT 's processing of personal data, including for marketing purposes.

23.2 Grounds for Processing

The GDPR requires that companies processing the personal data of EU users do so on the basis of specific legal grounds. These include: (1) necessity to provide services and features you request; (2) necessity to protect vital interests; (3) necessity for ELYT legitimate interests; (4) necessity for the legitimate interests of other persons; (5) necessity to fulfill ELYT legal obligations; and (6) Consent.

23.3 Choice and Transparency

ELYT provides means for you to see and control the information that ELYT collects. You may also request that ELYT provide you with explanation, copies or correction of your data by contacting support@elytlifestyle.com.

Privacy Record

Compliances & Acts

Fair Information Practices Principles

The Fair Information Practices Principles (FIPP) form the backbone of privacy law in the United States. In order to be in line with FIPP we will take the following responsive action, should a data breach occur: we will notify you via email within 7 days.

Can Spam Act

The Can-Spam Act is a law that sets the rules for commercial email. To be in accordance with Can Spam, we agree to the following: not use false or misleading subjects or email addresses, identify the message as an advertisement, include the physical address of our business, monitor third-party services, honor opt-out requests quickly, and allow users to unsubscribe by using the link at the bottom of each email.

California Online Privacy Protection Act Compliance

Because we value your privacy, we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

Children's Online Privacy Protection Act Compliance

These Websites are not intended for use by children under the age of 13. In addition, we do not knowingly collect information from children under the age of 16. In accordance with COPPA, in the event that we do begin collecting any Personal Information from children under the age of 13, we will notify parents first and seek parental or guardian consent.

Privacy Record

Information Retention & Transfers

Retention & Deletion

ELYT retains user profile and other information for as long as you maintain your ELYT account. ELYT retains transaction, location, usage and other information for 7 years in connection with regulatory, tax, insurance or other requirements. ELYT thereafter deletes or anonymizes such information in accordance with applicable laws.

Business Transfers

In the event ELYT goes through a business transition or transfer, our users’ personal information may be part of the assets transferred. You acknowledge that such transfers may occur, and that any acquirer of ELYT or its assets may continue to use your personal information as set forth in this Privacy Policy.

Contact Us

If you have any questions regarding this Privacy Policy or your data rights, please reach out to our team directly.

ELYTLIFESTYLE.COM

SUPPORT@ELYTLIFESTYLE.COM

By using our site, you consent to our web site privacy policy. If we decide to change our privacy policy, we will post those changes on this page.